HERE’S ALL YOU NEED TO KNOW ABOUT BECOMING A MARKETING EXECUTIVE

An English degree can also be very useful in marketing, as it consists of writing campaigns to promote a service or product just like a copywriter. This role, however, includes many different aspects that all come together, such as planning, advertising, research, product development and public relations.  

As a marketing executive, you can work in a marketing department of a public or private sector. These can be anything from retail, media, finance, or the media. So, even if you don’t want to follow a traditionally English related role, you can still use your skills from an English degree and apply it confidently as a marketing executive.  

Many of the responsibilities you’ll have in more detail are writing and proofreading marketing copy, managing customer databases, distributing marketing content, working with eternal agencies, and developing relationships with key stakeholders. This role revolves a lot around working with other professionals in the industry, so if you thrive working in teams or being surrounded by people, then it’s the perfect role for you. 

ULTIMATE EARNING POTENTIAL  

Position in Career  Associated Salary (UK)  
Marketing Assistant You can become a marketing assistant without a degree, but you’ll be at a disadvantage. Many graduates have an English degree, or a similar one in marketing, IT or business. The reason for this is because experience is valued more highly by employers, so look out for job adverts and shadowing work to start off your career as a marketing assistant.  £18,000 – £22,000 
Senior Marketing Executive /manager Senior marketing executives or managers build on their skillsets by having a professional qualification accredited by the Chartered Institute of Marketing (CIM), that develops their knowledge.  £30,000 – £60,000 
Marketing Director  Marketing directors, as you can imagine, have an immensely marketing or English based background, along with a masters or a postgraduate to support their career. They also have years of experience that gives them more responsibilities and skill to offer guidance to junior colleagues, just like you! Maybe you’ll be giving advice to someone else one day when you reach this position.   £60,000 – £100,000 

TOP 10 EMPLOYERS 

  1. Huel 
  2. Moonalabs Ltd 
  3. Motivez 
  4. DigitalGrads 
  5. Time & Leisure Publishing 
  6. Virgin Active 
  7. Energy Saving Trust 
  8. News UK Ltd 
  9. GLTZ London Limited 
  10. Cancer Research UK 


If you are considering studying abroad why don’t you discuss your prospects and opportunities with experts at Lurnable’s dedicated study abroad counselling division LurnPathways?


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